WARBY PARKER AD

So, Warby Parker wanted to make an ad for their brans, but featuring no glasses.

I started by making different slides of ideas for the ad as shown below, most with emphasis on ditching contacts for glasses. 

From there, I went with the idea of playing on the words "shade" that implied the need for glasses, but in a subtle way. The shades mentioned refer to the hat and also the implied glass wear.